In an era increasingly dominated by digitalization, brands find themselves having to explore new ways to “connect” with their customers, through products. To meet this need, Mion has developed smart labels and tags, which, combined with MIOO solutions, offer a fast, simple and intuitive service, useful for various goals, including traceability, authenticity and consumer engagement.
MIOO is the turnkey platform for digital product identity, Digital Product Passport (DPP) and customer (re)Engagement. Designed for fashion and compatible with ESPR and EU regulations, it allows you to certify authenticity, enable post-sale interactions and collect useful data for brands. MIOO transforms every label or packaging into a digital touchpoint, thanks to QR code or NFC, creating value along the entire supply chain.
Efficiency and traceability
in the supply chain.
RFID technology for remote, rapid and massive identification of products, ideal for logistics, inventories, retail and the fight against parallel markets.
Also available in paper,
100% recyclable.
The most widespread digital touchpoint to connect Brands and customers.
Woven labels and printed tags with serialized QR Codes convey the digital DNA of your products: authenticity, DPP, consumer engagement and Brand community in a single gesture.
An immediate bridge
between physical and digital.
Smart, invisible
and secure interaction.
NFC tags integrated into labels and hangtags for advanced contactless interaction. Without a camera, without an app, just bring your smartphone closer to enable dynamic content, digital authentication and first-party data collection.
Mion transforms woven labels and printed hangtags into dynamic touchpoints, integrating serialized QR Code, NFC and RFID technologies, which combine aesthetics and innovation in 100% Made in Italy solutions. Each project is customized in our factory, with the aim of making the product an active vehicle of communication between Brand and consumer.
Thanks to our know-how and the synergy with MIOO digital platform, we offer scalable and customizable systems: from simple identification to the activation of omnichannel strategies.
Supply Chain Monitoring, Traceability, Consumer Engagement, Digital Authenticity, Digital Product Passport: all in real time thanks to the integration of digital devices in our physical supports.
Each solution is developed according to the specific needs of the Brand, from the single technology (Serialized QR Code, NFC or RFID) to the combination of all of them, for advanced communication and traceability.
Through our woven labels, resistant over time, customers can easily access the environmental path of the garment, even in the second-hand market. The interaction activated also generates valuable data for customer insight, CRM and loyalty strategies.
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