MIOO was created with the aim of connecting every physical product to its unique digital identity on an industrial scale.

MIOO offers brands advanced features for authenticity certification, the product’s digital passport, and customer re-engagement.

MIOO transforms every item - Woven Label – refined Hang Tag or customized packaging - into a dynamic interaction tool through the use of QR codes and NFC chips, ensuring maximum flexibility and easy large-scale implementation across the entire production line.

MIOO enables brands to certify authenticity and provide transparency in each individual product, with or without the use of blockchain technology.

Fully compatible with the upcoming regulations on the Digital Product Passport (DPP) and the ESPR, it provides a simple and centralized access to all essential product information (materials, craftsmanship, care, sustainability, and more) without ever leaving the brand’s digital ecosystem.

Beyond regulatory compliance, MIOO opens up new opportunities for post-sale interaction and omnichannel communication with customers. Through fully branded, highly intuitive native iOS and Android mobile apps, brands can build personalized, long lasting relationships with their customers—from loyalty programs to exclusive contents, all the way to after-sales support. At the same time, MIOO enables advanced data analytics, offering valuable insights about customer’s behaviour, second-hand markets, and parallel sales channels. Scalable, secure, and sustainable, MIOO is a turnkey solution designed to be integrated seamlessly into any production workflow.

MIOO equips brands with the tools to future-proof their products and turn every sale into a meaningful, lasting relationship.

The Ecodesign for Sustainable Products Regulation (ESPR) has marked a turning point in the fashion industry, ushering in a progressive regulatory evolution. With the ESPR, the European Parliament and the Council of the European Union have established eco-design requirements for sustainable products. The regulation outlines a clear intention to adopt a circular economy model aimed at producing high-quality, functional, safe, efficient, and economically accessible products. “They will be designed to last longer and to be reused, repaired, or recycled through high-quality processes.” (Source: Position of the European Parliament of April 23, 2024, and decision of the Council of May 27, 2024)

Alongside this principle, the ESPR introduces a clear deadline: from 19 July 2026, the Regulation prohibits the destruction of unsold textile products and requires brands to demonstrate, through verifiable data, the responsible management of every product. This obligation presupposes a stable, accessible product identity over time: Mion’s physical carriers make that identity physically accessible, while MIOO transforms it into a customer experience with each scan.