QR Code – Quick Response Code

The most popular digital touchpoint to connect brands and customers

Dettaglio etichetta in tessuto con QR Code - dettaglio prodotto Mion

Etichetta in carta con QR Code bianca su sfondo nero - dettaglio prodotto Mion

Etichetta in cartoncino con custodia in cartone "Mion smart solution" - cartellino con QR Code - dettaglio prodotto Mion

Mion integrates serialized QR Codes for woven labels and printed hangtags, transforming them into access keys to digital communication.

From any enabled device, the consumer accesses a personalized digital ecosystem: Digital Product Passport (DPP), certification of authenticity, complete traceability, multimedia content, after-sales assistance and much more.

An immediate and continuous interaction makes each product an active contact point, strengthening the relationship between Brand and community over time and enabling customer engagement and re-engagement strategies.

If you are looking for a complete solution that combines physical products and digital services, MIOO is the right tool for you.

Click here to learn more about the integration between Mion woven labels and printed hangtags with MIOO digital service

QR code functionality

Features	Description
Digital Product Passport (DPP)	Immediate access to the composition, origin, sustainability and technical data of the product.
Anti-counterfeiting	Each QR Code is unique and serialized, to certify the authenticity of the item.
Consumer engagement	Personalized content that strengthens the relationship with the Brand: videos, lookbooks, tutorials, playlists.
Second-Hand Market	Authenticity verification for the second-hand market and integration with re-selling programs.
Customer re-engagement	Collecting first-party data to activate CRM strategies and post-purchase loyalty.
Tracking & analytics	Monitoring scans and behaviors to optimize marketing and product management.

Combined technologies

Hybrid solutions that combine QR Code with RFID and NFC technologies, to maximize traceability, security and interaction.

Variable QR Code + RFID
Unique identification and certified traceability, applicable on woven labels and printed hangtags.
Variable QR Code + NFC
A double certification that enables an advanced customer experience and smart interactions from mobile.
Variable QR Code + NFC + RFID
All the functions combined in a single integrated solution, for a maximum level of versatility and performance.

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The advantages of the QR Code

The QR Code represents an immediate bridge between physical and digital, activated with a simple scan from a smartphone, without dedicated apps.

Mion offers customized solutions on woven labels and printed hangtags, to satisfy technical, aesthetic and functional needs.

QR Code on woven label

Extreme resistance to washing and ironing
Guaranteed durability for the entire life of the product
Easy to find on dedicated supports
Continuous interaction between Brand and consumer

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Smartphone che inquadra etichetta con QR Code - prodotto Mion

Etichetta per abbigliamento con QR Code - Dettaglio prodotto Mion

QR Code on printed tag

Immediate availability at the time of purchase
Excellent for activating pre- and post-sales content and services

In both versions, the QR Code can be customized as individual product or at a batch level, enabling customized digital strategies and precise traceability.

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Sustainable QR codes

Aligned with ESG criteria and sustainability goals of the fashion industry, all our unique QR Code labels are made of recycled polyester. On request, printed QR Code hangtags are available on FSC® certified papers, recycled papers or other low environmental impact solutions. The graphic design and printing of QR Codes are done in-house, to ensure high quality, variable data security and fast production lead times.

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RFID NFC